Aranyak - Promo

Date:
Dec, 2021
Client:
Netflix
Services:
Creative Direction, CGI
,

Directed by Vijesh Rajan with creative direction by Yashoda Parthasarthy, Netflix’s ‘now streaming’ promo effectively captures the essence of Aranyak’s atmospheric mystery.

The promo is designed to be a one-take sequence that immerses the viewers in the enigmatic world of "Aranyak," reflecting its protagonist’s core ideologies, peppered with visual themes of a whodunit thriller. The creative team utilised advanced cinematography, VFX and motion design techniques to create a visually engaging teaser that sets the tone for the series.

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Plexus Motion's team, led by DOP Anuj Samtani and CG Supervisor Varun Ramanna, innovatively blended the bolt camera robot with advanced virtual production techniques to create a fully CGI environment that captures the essence of the show's dark forests.

The camera's swift movements around the protagonist, Kasturi, vividly portray her sensory experiences and emotional responses, highlighting her commitment and resolve amidst the unfolding events.

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